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Creators and brands

Add a creator to a list

Use Add to list on a creator's card to put them in one or more lists, make a new list on the spot, and remove them again with a click.

You add a creator to a list from their card on the Creators or Brands page. A creator can be in as many lists as you like, and adding or removing is one click.

Add a creator

  1. Open Creators or Brands and find the account.
  2. Click Add to list on its card. A menu titled Manage lists opens, with every list in your workspace.
  3. Click a list to add the creator to it. A tick appears beside it and the row says Added.
  4. Click the list again to remove them. The row reads Click to remove from this list for any list the creator is already in.

Once a creator is in a list, the button changes to In 1 list, or In 2 lists and so on, and a tick replaces the plus sign.

Make a new list while adding

The menu has a New button. Click it and Omne makes a list named List 1, List 2 and so on, numbered by how many you have, and shows it in the menu. Rename it later on the Lists page. See Create a list for renaming.

If you have no lists, the menu says No lists yet. Click New to make one.

Owners and admins only

The Add to list button is only on the cards for owners and admins. A member sees the cards without it.

What a list does for you

The Lists page shows the posts of a list's creators that went past their usual, so a list becomes a short feed of what the people you follow are doing best. Home also shows your lists as buttons. A creator removed from Discover leaves every list they were in.

Last updated November 3, 2026

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