How to read your link analytics
See clicks over time, by link, country, device, referrer and UTM, choose a date range, filter the numbers and download them.
Analytics under Store, Links shows how many clicks your links get and where they come from. Each link also shows its own numbers: click the click count on a row.
Choose a range
The date picker offers Last 24 hours, Last 7 days, Last 30 days, Last 3 months, Last 12 months, Month to date, Quarter to date, Year to date and All time, or you can pick your own days. The chart compares with the same number of days before, and the last year is drawn as a grid with a square for each day.
The breakdowns
Below the chart, the cards list clicks by:
- Links and Destination URLs
- Referrers, by domain or by full URL
- UTM parameters: source, medium, campaign, term and content
- Countries, Cities and Regions
- Devices, Browsers and OS
- Triggers, which separates QR scan from Link
Use Find inside a card to search its list.
Filter
Click Filter to narrow everything by a field: tag, domain, link, country, city, region, device, browser, trigger, referrer or any UTM value. Filters stay in the page address, so you can bookmark or share a view with the same filters. Ask AI in the same menu lets you describe a filter in words.
Download
The three-dot menu has Download as CSV and Download as Markdown.
Reading the numbers
Numbers count real clicks, not bots or repeat visits within an hour. See what counts as a click. If a message says click numbers can't be read right now, your links are still working and every click is being kept. Try again in a moment. If a range shows "No clicks in this range", widen the range.
For single clicks, see link events.
Last updated November 3, 2026
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