Open a creator's page and study their posts

What the page shows

At the top are the account's photo, name and numbers, including the typical views of their posts. Under it is a search box for their posts, a row of quick views and the list of posts with a count such as how many of how many. A Back link returns to the Creators or Brands page you came from.

If the address points to an account Discover does not hold, the page says This account isn't in Discover.

Quick views for one account

The row has views made for a single creator. Their best orders their posts by how far each went past their usual. Breakouts shows posts at 10× their usual or more. Newest shows their latest posts first.

The account's filter

The filter on this page changes with the platform, so you only see options that platform's posts carry.

• Formats lists every format the platform has, dimmed where this account has none yet.
• Topics is what their posts are about.
• Length limits by how long a video is, and for written platforms such as Substack and LinkedIn it limits by word count instead.
• Only posts that offers switches that apply to the platform: Shares a link on X, Bluesky, Mastodon and Threads, Has a sound on Instagram and TikTok, and Text on a colour on Facebook.
• Posted within and Pick dates limit by age.
• Numbers sets minimums for the numbers that platform makes public.
• Min outlier score keeps posts that went 2× or more past their usual.
• Sort by and Their top posts order and rank them.

Posts and ads

When Discover holds ads for the account, a Posts or ads switch appears with a count on each side. If it holds none, the page tells you the account is not running ads on Facebook or Instagram right now. See Find ads that keep running.

Open a post

Click any post to open it in the same window used on Discover, with the same menu. See Open a post and what you can do with it.