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Creators and brands

Creators and Brands in Discover

The Creators and Brands pages list every account Discover follows, with followers, outlier posts and best post, so you can see who is worth studying.

Creators and Brands are two pages of Discover that list accounts rather than posts. Creators are individual people, and Brands are companies, shows and pages. Both show the same facts for each account, and a click on one opens its own page with its posts.

Where to find them

Open Discover and use the tabs at the top: Discover, Creators, Brands and Lists. Each tab is a page of its own with its own address inside your workspace, so you can bookmark them. Links from older Discover addresses forward to the right page.

What each card shows

Every account has a photo, a name or handle, its platform, and a few numbers:

  • Followers, as the platform reports them.
  • Outlier posts, the number of its posts that went past its usual. See What the outlier score means.
  • Best post, how far its best post went past its usual.
  • The number of posts Discover tracks for it.

A verified mark appears on accounts the platform has verified. Switch between Cards and List with the switch beside the count.

The three-dot menu on a card

The menu on each card has Copy profile link, an Open on row for the account's platform that opens it in a new tab, and a row to Remove from Discover that owners and admins see. Below those are the AI tools. Each opens that tool in a new tab with a prompt about the account already written. The prompt fits the account: a person's playbook, a brand's strategy.

Who can do what

Everyone in the workspace can browse, search and sort. Owners and admins can also add accounts by pasting a profile link, put accounts in lists, and remove them.

How many you can follow

Your plan sets how many creators you can track. The plans list 3 on Free, 15 on Creator, 40 on Pro, 100 on Max and 150 on Team, and the pricing page has the current table. These can still change before the beta opens.

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Last updated November 3, 2026

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