What the outlier score means
The outlier score says how many times better than usual a post did for its own creator, so a small account's breakout can rank above a big account's average post.
The outlier score compares a post with the creator who made it. A score of 10× means the post got ten times what that creator's typical post gets, and a score near 1× means it did about as well as usual.
Why it compares a creator with themselves
Raw views favour large accounts, because their ordinary posts already reach more people than a small account's best one. Comparing each post with its own creator's usual removes that advantage. A post at 12× from an account with 8,000 followers tells you more about the idea than a post with a million views from an account that always gets a million.
How it is worked out
Discover takes the creator's usual result for posts in the same format, and divides the post's result by it. Formats are kept apart, so a creator's reel is judged against their other reels, and a carousel against their other carousels. The number it uses is the one that fits the format on that platform, such as views for video.
When a post has no score
A post has no outlier score when Discover has no usual to compare it with. This happens when a creator was only just added and not enough of their posts have been read yet, or when the platform does not report the number the format is measured by. Such a post still appears in Discover, but it will not pass a Min outlier score filter or show up in Breakouts.
Where to use it
- Min outlier score in the filter keeps posts at 2×, 3×, 5×, 10× or 20× or more.
- Sort by: Top outlier puts the highest scores first.
- Creator's top posts keeps a creator's top 1%, 5%, 10% or 25%, which is a measure of rank within their own posts.
- On the Creators and Brands pages, Outlier posts counts how many of an account's posts went past their usual, and Best post shows how far their best one went.
Reading a score Treat 3× as a signal and 10× as a pattern worth studying. Open the post and look at the first line, the format and the topic, then check whether the same creator has other posts with high scores. A single high score can be luck, and several in a row usually mean something repeatable.
See also Quick views for ready-made combinations, and How to use the filter settings.
Last updated November 3, 2026
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